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Website Performance Metrics
Just how important are website performance metrics? Very. Critical. Essential. Must. Get the point? Read on! How well is your website performing? How do you know? If you know the answers to these...
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An Introduction to Pinterest Analytics
If your business is built around visual products or services, like interior design or a store, you should be on Pinterest. Pinterest is an excellent tool for driving web traffic to our clients’ sites,...
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Official Twitter Analytics Rolling Out to Users
Official analytics have been a long-awaited feature among Twitter users. For years, unofficial Twitter analytics tools, such as TweetStats, have been popping up. While it was possible to piece together...
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How You Know Your Digital Marketing Is Working
Of course, successful marketing starts with a good plan. However, successful marketing continues with good analytics. Without analyzing results of your marketing efforts, you’re basically just...
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STUDY: How Facebook Promoted Posts Impact Organic Reach
In May 2012, Facebook introduced the Promote Post (now Boost Post) feature for page managers, allowing pages to pay a fee for increased reach. To no one’s surprise, claims were made that Facebook was...
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What Marketers Should Know About Google’s Encrypted Searches
If you’ve been keeping up with Google this week, you’re probably aware of the company’s announcement that all search data will soon by secure and private, except for ad clicks. Google says this...
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